Process

The Process

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Checks to improve campaign success

At DMCS we deliver consistent high quality through each process.

From print production through to data services and mailing, we start by reviewing campaign expenditure such as print, postage and data.

By guiding you on the creative, the most efficient fulfilment process available, even down to the paper size of your DM piece, we will ensure nothing is left to chance.

We aim to deliver the most cost-effective campaign to maximise your return on investment.

We have a passion for integrated print marketing and postal solutions.

Some basics to consider when looking at an initial marketing brief PDF

Build in a sensible time-frame to your project and send a test to gauge response and get feedback.

Acquisition: What will work best for me? PDF

Postage: Based on volume and destination and final data, we run a comparison through reliable and accredited UK and/or overseas postal suppliers and secure the best cost for the service required and quote a final figure. We also handle the administration to settle costs with the appropriate postal provider and take responsibility to ensure final costs are exactly as quoted.

Schedule: This is supplied in conjunction with the date you would like your mail to arrive at its destination paying attention to design and data stages to maximise your results.

Results: We work with you to pre-determine the anticipated return on investment (ROI) and work with you through any testing to review activity and predict future returns.

Any undeliverable items (although the volume should be low) can be scanned and returned in a digital format or spreadsheet to amend your database on request.

Postage Pricing

Conclusion

Running a successful direct mail campaign requires planning and getting your message to the right audience. Direct mail is not subject to the same data restrictions as email, so it is easier to implement and comply.

Mail is kept, read and shared.

You may want to have an initial meeting to discuss how to approach your campaign and choose the most cost-effective formats to enable increased ROI.

When you’re evaluating your direct mail campaigns, you should approach the process objectively. Let the numbers inform your decisions, even if your test results may clash with your intuition.

Please email us to schedule a call or a meeting for an initial chat.

Ready to send your mailing and planning is in place? Why not send the outline specification, we can quickly come back to provide comparison costs and sense check pricing and timings by email only and happy to give further advice on request without any obligation.

To ensure compliance while getting results from your next direct mail campaign, take the next step!